Ventana software support forum

Posted by Richard Stevenson <richard@cognitus.co.uk> Not tobacco - but drinking. There are many similarities between the social, economic and health dynamics of alcohol and tobacco. SD has much to contribute to the construction of public policy in both cases. A couple of years ago, my company Cognit...

Posted by Richard Stevenson <richard@cognitus.co.uk> Kim's basic proposition that the simple reinforcing loop [ ^Customers -> ^revenue -> ^marketing-spend > ^Customers ] can only produce growth and not decline is clearly true - but that's because it's only a part of a ""story"" a...