SD Brochure

[fabiansz@consultant.com]

Dear Colleagues,

What would you include in a brochure that you decide to mail to prospective corporate clients in order to emphasize what SD could provide to them ?

A personal dilemma: if one does include SD in the brochure, it begines to complicate; if you dont, you become a commodity (how many strategy, HHRR, change management, etc offers do corporations receive ? )

Is there a best practice on the road ?

Be well...

Fabian Szulanski
From: fabiansz@consultant.com

[Bill Braun]

Ill suggest making an attempt to describe SD without making any direct
reference to it. This will limit you to pretty common words but will get
the idea across.

Bill Braun
From: Bill Braun <medprac@hlthsys.com>