Brand Image and WoM advertising

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Till Hebel t.hebel tu-bs.de
Newbie
Posts: 1
Joined: Fri Mar 29, 2002 3:39 am

Brand Image and WoM advertising

Post by Till Hebel t.hebel tu-bs.de »

Posted by Till Hebel <t.hebel@tu-bs.de>

Hello,

actually, I´m building a model to simulate influences on automotive brand
images. The impact of the most important brand attributes as ""ecological
awareness"" and their temporal change should be shown.

Another model I am working on is a customer model, that shows the influence of media advertising and ""Word of Mouth advertising"" on the acquisition of new customers.

Has anybody already created such models? And: Does anybody have some information about contact rates and adoption rates caused by WoM advertising?

Thanks a lot for your help!

Sincerely,

Till Hebel
Posted by Till Hebel <t.hebel@tu-bs.de>
posting date Sat, 22 Oct 2005 14:44:36 +0200
Bayer Steffen C s.bayer imperial
Junior Member
Posts: 4
Joined: Fri Mar 29, 2002 3:39 am

Brand Image and WoM advertising

Post by Bayer Steffen C s.bayer imperial »

Posted by ""Bayer, Steffen C"" <s.bayer@imperial.ac.uk>
Hi Till,

A book you might be interested in is

Competing for Choice: Developing winning brand strategies
by Lars Finskud, Vola Press


Kind regards

Steffen
Posted by ""Bayer, Steffen C"" <s.bayer@imperial.ac.uk>
posting date Mon, 24 Oct 2005 11:59:32 +0100
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