Hi fellow SD'ists,
having gone through some considerable effort to dwelve into the realm of Kim Warren's strategic management dynamics, I have reemerged from my studies with mixed feelings: On the one hand Kim has managed to (finally) convince me that SD can and should be useful to "ordinary" business people looking for guidance and further more that SD might finally deliver what Kaplan and Norton's Balanced Scorecard promised to do. How different from many other texts did Kim's tome reach out to me: At least someone had had the guts to play Prometheus and truly bring SD to practitioners.
... then came the unevitable "buts" - especially when trying to work things out in Vensim instead of using Kim's proprietary myStrategy - tool:
- how to easily use reference modes to enter a step function (cf. my other post)?
- how to nicely show behavior in the structure instead of the "crude" drafts Vensim offers at pressing the B-key?
(and Kim does it in a nice and convincing way!)
- how to calculate averages for stocks to have instant accounting figures work out for the year ended ...
... but wait a minute - calculating averages for stocks did not feel right - and wasn't right - at least from a classical SD point of view. A lot of Kim's presentation power does come from essentially returning to discrete event simulation setting DT = 1. Is this the future of our trade - to return to discrete event simulation because it is better and easier to sell to management?
Do we "scare people" using stocks and flows to report accounting figures? - I must admit I still haven't come up with a totally convincing answer myself. There may be times where using auxilaries to just go for accounting values in a straight forward fashion is the most appropriate way to go. But then again, in the end that will be how you "educate" the customer. The next time you show him a stock and flow to accumulate cash flow into a stock of cash he might wonder. On the other hand, if it is your first time with the client, should he really see that you "flush out" the stock of cash to give proper accounting figures for every year ended?
If you were to follow Strategic Management Dynamics you would have to calculate the average in the stock (in "truth" an integration for sure). Doing it Kim's way you would end up adding Stock(t-1) and Stock(t) and divide it by 2. But this is the beginning of a road to perdition as one step leads to the other: Having taken averages for the content in the stock you cannot simply return to integrating any derived flow: Let us say you have customers purchasing goods at a certain rate per year. Once you calculate averages in the stock you cannot interpolate between the values given for the purchase rate without spoiling the integration. So this is where we need to have the STEP FUNCTION come into play. With DT = 1 you soon end up struggling hard to find out whether any flows should be modelled :HOLD_BACKWARD: or :LOOK_FORWARD: using exogenous data once DT is set to 1.
All this makes me curious about your experiences with "selling" SD (legitimately) as THE "strategic management tool" of choice? Shall and must we follow Kim's way of going for it or should we rather stick to conventional SD with DT << 1 and without averages in stocks? Or is there an inbetween?
I for once have noted that Kim's way of presenting structure in an aggregated way is "the way to go". I do find it helpful to hide "technical" structure in the depth of tools like Vensim and use aggregated "icons" of SD to represent the model in front of the client.
What is your experience?
Kind regards,
Guido
