SD in the elevator
Posted: Tue Apr 01, 1997 9:28 am
Interesting discussion. The environment I work in sets a fair bit of store
by the mental discipline of having at your fingertips the 30 second "so
what" for any issue, however complex, as well as the wheelbarrow to carry
away the final project report, so Im in the "it depends" camp on the side
discussion on why we need elevator speeches at all.
When I have been put on the spot, this has worked ok on one or two
occasions. Caveat emptor.
"System dynamics is about reclaiming blind spots, three in particular:
complex side effects, time delays and soft variables. Many managers will
say that if they had to think through every possible side effect they would
never decide anything; they will concur with Keynes that "in the long run
we are all dead" as a justification for not thinking through the
consequences of their actions very far into the future; and that although
they know that customer satisfaction or employee morale is VERY important,
it is opening up a can of worms to try and quantify what drives those
variables. So lets cut the waffle and focus on next quarters earnings.
System dynamics provides a paper and pencil methodology for mapping theses
complex interrelationships, and a computer based modelling capability for
quantifying their outcomes, that gives us back the ability to take these
factors into consideration, without losing a sharp focus (if that is where
your priority lies) on the stream of quarterly earnings out into the
future".
From: "Norman Marshall"<Norman_Marshall@MCKINSEY.COM>
by the mental discipline of having at your fingertips the 30 second "so
what" for any issue, however complex, as well as the wheelbarrow to carry
away the final project report, so Im in the "it depends" camp on the side
discussion on why we need elevator speeches at all.
When I have been put on the spot, this has worked ok on one or two
occasions. Caveat emptor.
"System dynamics is about reclaiming blind spots, three in particular:
complex side effects, time delays and soft variables. Many managers will
say that if they had to think through every possible side effect they would
never decide anything; they will concur with Keynes that "in the long run
we are all dead" as a justification for not thinking through the
consequences of their actions very far into the future; and that although
they know that customer satisfaction or employee morale is VERY important,
it is opening up a can of worms to try and quantify what drives those
variables. So lets cut the waffle and focus on next quarters earnings.
System dynamics provides a paper and pencil methodology for mapping theses
complex interrelationships, and a computer based modelling capability for
quantifying their outcomes, that gives us back the ability to take these
factors into consideration, without losing a sharp focus (if that is where
your priority lies) on the stream of quarterly earnings out into the
future".
From: "Norman Marshall"<Norman_Marshall@MCKINSEY.COM>