Animated Interstitials
Posted: Tue Apr 08, 1997 11:35 am
Jupiter Communications (www.jup.com) in their 1998 Online Advertising Report
stated that advertisers want more intrusive and potentially powerful ad
models, and will increasingly turn to sponsorships and intermercials,
spending a full 25 percent (2 billion dollars) on each by 2001.
intermercials are content which allow advertisers to go beyond static web
banners. A WebSim is an example of this type of content. Both the Statoil
sponsored WebSim "Oil Fund" , Ziff-Daviss "JobSim" (to be premiered at
Comdex), and the "Hot Air Balloon Sim" by Powersim AS ( both available for
play at www.powersim.com or www.powersim.no) are examples. Communicating
complex public policy through WebSims that are sponsored by different
organizations are another example. One Web Developer stated that Powersims
Metro finals delivers on the promised interactivity of the web. I hope this
answered your question. I can be reached at 703-707-6422 for further dialog
or on the Powersim discussion boards at our web site.
Charlie Church
Metro Product
From: CHChurchjr@aol.com
stated that advertisers want more intrusive and potentially powerful ad
models, and will increasingly turn to sponsorships and intermercials,
spending a full 25 percent (2 billion dollars) on each by 2001.
intermercials are content which allow advertisers to go beyond static web
banners. A WebSim is an example of this type of content. Both the Statoil
sponsored WebSim "Oil Fund" , Ziff-Daviss "JobSim" (to be premiered at
Comdex), and the "Hot Air Balloon Sim" by Powersim AS ( both available for
play at www.powersim.com or www.powersim.no) are examples. Communicating
complex public policy through WebSims that are sponsored by different
organizations are another example. One Web Developer stated that Powersims
Metro finals delivers on the promised interactivity of the web. I hope this
answered your question. I can be reached at 703-707-6422 for further dialog
or on the Powersim discussion boards at our web site.
Charlie Church
Metro Product
From: CHChurchjr@aol.com