Word of Mouth advertising

[Till]

Hello,

actually, I´m building a model for "Word of Mouth advertising" with VENSIM.
Has anybody already created such a model? And: Does anybody have some information about contact rates and adoption rates caused by WoM advertising?

Thanks a lot for your help!

Sincerely,

Till Hebel

[jvanclay]

Mandy Haggith published a paper on a related topic: "Infectious Ideas: Modelling the Diffusion of Ideas across Social Networks" in Small-scale Forest Economics Management and Policy - visible at http://www.nrsm.uq.edu.au/sfemp/journals/volume02_2.asp

Jerry
http://www.scu.edu.au/staffdirectory/pe ... on_id=3736