Advertizing Planning
Posted: Sun Dec 11, 2005 1:36 pm
Posted by ""H. Sedehi"" <hsedehi@freemail.it>
I'm doing some research in my department (communication Sciences) at the Rome University on the possibility of using SD in defining and controlling, in general, the advertising process and in particular the media planning; so I was wondering if anyone is aware of any work or research or model developed by SD approach dealing with advertising process through media planning ?
My best wishes to everybody and thanks in advance,
Ciao,
H. Sedehi
Posted by ""H. Sedehi"" <hsedehi@freemail.it>
posting date Sat, 10 Dec 2005 16:46:02 +0100
I'm doing some research in my department (communication Sciences) at the Rome University on the possibility of using SD in defining and controlling, in general, the advertising process and in particular the media planning; so I was wondering if anyone is aware of any work or research or model developed by SD approach dealing with advertising process through media planning ?
My best wishes to everybody and thanks in advance,
Ciao,
H. Sedehi
Posted by ""H. Sedehi"" <hsedehi@freemail.it>
posting date Sat, 10 Dec 2005 16:46:02 +0100