Market Modeling
Posted: Mon Apr 10, 1995 5:19 pm
Hi, my name is Jonathan Segel.
I have been working on a systems dynamics model of market share change
within an oligopolistic market. The specific area towards which I am
aiming it is competition for long-distance telephony services, but I have
also adapted a version for modeling market share in a retail groceries
environment. These models map physical reality to changes in customer
perceptions and attitudes, and then map these to behavior.
I have been implementing these models in i-Think.
If anyone out there is working on similar issues (market modeling,
perceptions, behavior, etc) or would be interested
in hearing about how I approached these models, I would be very
interested in corresponding.
Jonathan Segel
4jds@qlink.queensu.ca
I have been working on a systems dynamics model of market share change
within an oligopolistic market. The specific area towards which I am
aiming it is competition for long-distance telephony services, but I have
also adapted a version for modeling market share in a retail groceries
environment. These models map physical reality to changes in customer
perceptions and attitudes, and then map these to behavior.
I have been implementing these models in i-Think.
If anyone out there is working on similar issues (market modeling,
perceptions, behavior, etc) or would be interested
in hearing about how I approached these models, I would be very
interested in corresponding.
Jonathan Segel
4jds@qlink.queensu.ca