Search found 4 matches

by Timothy Fong
Thu Jan 30, 2003 12:17 pm
Forum: SD Mailing List Archive
Topic: Channel Systems
Replies: 5
Views: 5216

Channel Systems

Thanks, Ray. I read a study about the marketing dynamics of cross-channel environments. Trying to optimize the flow from one channel into the other -- the costs are considered relatively obvious (but am I missing something) -- in this scenario (eg phone versus web versus retail). What dynamic forces...
by Timothy Fong
Mon Jan 27, 2003 5:51 pm
Forum: SD Mailing List Archive
Topic: Channel Systems
Replies: 5
Views: 5216

Channel Systems

Hello, I am wondering if any of you have worked on modelling the environment around channel sales and marketing expenditures. For example, a company spends on direct marketing and general advertising and generates some revenue through internet sales, but another portion through the VAR and the Retai...
by Timothy Fong
Thu Oct 17, 2002 8:23 pm
Forum: SD Mailing List Archive
Topic: Calibrating Unknown Intangibles
Replies: 2
Views: 4066

Calibrating Unknown Intangibles

I met with a company that is rolling out a new product and the problem they want to address is how and how much marketing dollars to spend to achieve certain sales targets. Obviously, there are lots of "soft" variables like awareness and word-of-mouth, but they dont have any hard data or h...
by Timothy Fong
Wed Oct 16, 2002 6:30 pm
Forum: SD Mailing List Archive
Topic: Limitations of System dynamics?
Replies: 10
Views: 20916

Limitations of System dynamics?

Alan, Im trying to work with a client to model the marketing of a new product. They dont have historical data or even normalizing industry-wide data, and so cant see how SD can help them understand and make decisions on how they can market and what the range of revenue could be based on various vari...