Hello colleagues. I belong to La Coruña Univerisiy (Spain) and I am
starting to investigate franchising growth. The objetctive would be to
develop a dynamic model to explain chain growth, and we suppose that chains
must have, initially, certain charactristics that help explain why each one
reaches a diferent percentage of vertical integration.
I would be very grateful if anyone could offer some sort of help, like
bibliographic references, web sites or other indications or comments.
Thank you in advance,
Rosa Mariz.
From: Rosa <rosamp@mail2.udc.es>