Global Strategy Dynamics, in partnership with Forio Business Simulations,
has now made its popular Brand Management Microworld available on the web.
You can run an online evaluation of the Brand Management Microworld simulation at:
http://www.forio.com/brands.htm
In this update to Brands Management Microworld, you are the brand manager for a
newly developed brand of mass market fresh-squeezed juices. You are responsible
for building the brand rapidly within the constraints of your launch budget.
You need to build both awareness of the brand among consumers and availability
for the product in retail stores to successfully develop your brand.
The Brands Management Microworld is designed to show how businesses can use
their strategic resources over time to develop a brand.
We would appreciate any insights from our colleagues in the SD community on
the simulation.
Best regards,
Andrea Albertson
Andrea Albertson
From: "Andrea Albertson" <Andrea@strategydynamics.com>
Global Strategy Dynamics Ltd
PO Box 314
Princes Risborough
Bucks HP27 0XB
United Kingdom
T +44 (0) 1844 275518
F +44 (0) 1844 275507
andrea@strategydynamics.com
http://www.strategydynamics.com
Brand Management Microworld online
-
"Andrea Albertson"
- Junior Member
- Posts: 2
- Joined: Fri Mar 29, 2002 3:39 am