Applicatio of System Dynamics in Telcos

[bfrew@interconnect.com.au]

On Thu, 31 Aug 1995 18:38:06 +0200 Michel KARSKY wrote:

>We have realized a large SD model in the area of product marketing for
>France Telecom
>

Hi Michel,

Thank you for your reply. Could you tell me a little more about your model. What does it
include? Also a little about your organisation.

I am an independant consultant in Australia. I specialise in the application of system dynamics
to organisational performance and structure. I recently called on an ex-colleague of mine (ex
Hewlett-Packard) at Telstra. He has just recently joined. His initial task involves market
segmentation with a specific focus on a channel strategy. (My last "proper" job was Market
Segmentation Manager for IBM Australia)

He is notat all familiar with System Dynamics and when I suggested it as the most suitable
planning tool for his task, he asked me to find out what other large Telcos used SDs.

So I guess my last question is what are you willing to share about your model? He is most
concerned about the results from using the model - does it work etc. More information about the
application and purpose would also help.

I look forward to your reply.

Regards,


Bryan Frew
bfrew@interconnect.com.au |
Global Strategies Australia |
24 Marinna Road |Tel: +61 2 9970-7566
ELANORA HEIGHTS NSW 2101 |Fax: +61 2 9970-7510
Australia
09/01/95

[bfrew@interconnect.com.au]

I would be interested to hear from anyone who has applied
System Dynamic modelling to marketing and strategic planning in
a large Telecommunication organisation.

Bryan Frew
bfrew@interconnect.com.au
Global Strategies Australia

[kbs-fr@world-net.sct.fr (Michel]

>I would be interested to hear from anyone who has applied
>System Dynamic modelling to marketing and strategic planning in
>a large Telecommunication organisation.
>
We have realized a large SD model in the area of product marketing for
France Telecom

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Michel KARSKY
KNOWLEDGE BASED SIMULATION
287, rue Saint-Jacques 75005 Paris - FRANCE
Tel: (33 1) 43 54 47 96 Fax: (33) 1 44 07 00 59
E-mail:kbs-fr@world-net.sct.fr

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